China represents ⅔ of profits for many CAC 40 firms. However, it also remains a black hole for most companies. Nowadays, the best business opportunities are in China, and adapting to Chinese Business Standards has thus become an unavoidable and very pressing need.

Strategy: up-skilling, auditing digital Chinese ecosystems, trend watching, building strategic roadmaps for product/brand launches

Operational e-Commerce: choosing a Tmall partner, handling operations linked to merchandising, marketing, logistics or customer care

Social media & technologies: social media management and enhancing through Chinese media & technologies

Amidst COVID and repeated confinements, consumer behaviours have deeply evolved. Purchasing decisions now happen at the conjunction of Google and Amazon (whose importance keeps growing). Beyond the discrete opportunity it once represented, e-Commerce accounts for half the sales of most brands. You need to be eRetail ready.

Inspiration: we aim to co-design your global strategy and internal organization to seize the opportunity of eRetail Marketing and Amazon

Upskilling: we support all your different teams in order to help them in their digital e-commerce ambitions

Operate: we recruit the perfect talent to evolve within your teams, to act as PMO's and change markers

Consumers have entered the “Yuka”-era, where scanning barcodes to better understand labels is a perfectly normal behavior. In this context, ingredients making the products we consume, their formulations, as well as the ideology governing industrial decisions have become a leading topic.

Few experts are specialized in this field, where communication now relies on transparency.

Storytelling for research, science and innovation: explaining without simplifying, structuring ideas, getting them heard and understood

Digital communication strategy and orchestration: Building a vision and means strategy to raise the footprint and impact of all messages.

Social Media is dead, long live Social Marketing! Uncovering weak signals in conversations with followers and mentioners, understanding patterns of search intentions, building strategies dedicated to content, influence or advocacy, putting social media on the social commerce path, or even freeing the rest of client relations from their constraints (e-sales force, customer service) - we call this the 6S’s: the 6 aspects of a successful social marketing platform.

Social Insights & Footprint: analysing conversations and intentions with the support of our Martech partners

Social Content & Allies: defining strategies driving content, influence, advocacy and ambassadors

Social Commerce & Care: reconcile customer care teams, salesforce processes and community managers