Social Media is dead, long live Social Marketing!
Uncovering weak signals in conversations with followers and mentioners, understanding patterns of search intentions, building strategies dedicated to content, influence or advocacy, putting social media on the social commerce path, or even freeing the rest of client relations from their constraints (e-sales force, customer service) – we call this the 6S’s: the 6 aspects of a successful social marketing platform.
Social Insights & Footprint: analysing conversations and intentions with the support of our Martech partners
Social Content & Allies: defining strategies driving content, influence, advocacy and ambassadors
Social Commerce & Care: reconcile customer care teams, salesforce processes and community managers