“The hybrid model of the future”
China represents ⅔ of profits for many CAC 40 firms. However, it also remains a black hole for most companies. Nowadays, the best business opportunities are in China, and adapting to Chinese Business Standards has thus become an unavoidable and very pressing need.
Strategy: up-skilling, auditing digital Chinese ecosystems, trend watching, building strategic roadmaps for product/brand launches
Operational e-Commerce: choosing a Tmall partner, handling operations linked to merchandising, marketing, logistics or customer care
Social media & technologies: social media management and enhancing through Chinese media & technologies
We craft non-existing innovative solutions that perfectly fit our clients' needs
> RPA (robotic process automation): We work with complex flows to handle, optimize, and transform manual processes. RPA optimization enables a better experience for consumers and users, while digital transformation raises the firm’s productivity.
> PIM DAM: A dedicated assets management system to handle large customer elements and deliver them to platform users in the fastest way
> CRM: We built a dedicated platform for assets management companies. This tool enables complex automation tasks dedicated to different sectors. An integrated AI to identify potential customer opportunities.
We digitize, automate and create dynamic interactive experiences
> Retail experience: We provide unique experiences for customers thanks to innovative hardware & software. We collect & use data to provide smart post-visit experiences.
> e-Commerce : We create full e-Commerce ecosystems. From revising the usability, updating the creative design, connecting the different visual product APIs, online payment systems and shipping - We redefine the user experience.
Amidst COVID and repeated confinements, consumer behaviours have deeply evolved. Purchasing decisions now happen at the conjunction of Google and Amazon (whose importance keeps growing). Beyond the discrete opportunity it once represented, e-Commerce accounts for half the sales of most brands. You need to be eRetail ready.
Inspiration: we aim to co-design your global strategy and internal organization to seize the opportunity of eRetail Marketing and Amazon
Upskilling: we support all your different teams in order to help them in their digital e-commerce ambitions
Operate: we recruit the perfect talent to evolve within your teams, to act as PMO's and change markers
Consumers have entered the “Yuka”-era, where scanning barcodes to better understand labels is a perfectly normal behavior. In this context, ingredients making the products we consume, their formulations, as well as the ideology governing industrial decisions have become a leading topic.
Few experts are specialized in this field, where communication now relies on transparency.
Storytelling for research, science and innovation: explaining without simplifying, structuring ideas, getting them heard and understood
Digital communication strategy and orchestration: Building a vision and means strategy to raise the footprint and impact of all messages.
Social Media is dead, long live Social Marketing! Uncovering weak signals in conversations with followers and mentioners, understanding patterns of search intentions, building strategies dedicated to content, influence or advocacy, putting social media on the social commerce path, or even freeing the rest of client relations from their constraints (e-sales force, customer service) - we call this the 6S’s: the 6 aspects of a successful social marketing platform.
Social Insights & Footprint: analysing conversations and intentions with the support of our Martech partners
Social Content & Allies: defining strategies driving content, influence, advocacy and ambassadors
Social Commerce & Care: reconcile customer care teams, salesforce processes and community managers
“The hybrid model of the future”